資生堂將以8.45億美元收購無毒護膚 Drunk Elephant，品牌會否保持無動物測試？

日本美容界龍頭資生堂近日宣布將以8.45億美元收購美國無毒護膚品牌 Drunk Elephant。經過近幾年的猜測以及報價，品牌創辦人 Tiffany Masterson 決定讓出其公司100％的股份，不過仍然會繼續留任，以新的擁有權加入公司。

由 Tiffany Masterson 與 2012 年創立的 Drunk Elephant一直是美容市場上增長最快的品牌之一，隨著 clean beauty 及天然護護近年的受歡迎程度激增，其吸引力尤其明顯。多年來，Masterson 一直有回應有關是否會將品牌售出給較大的美容公司的問題，據傳 Estée Lauder 是其中有興趣的公司之一。資生堂（Shiseido）對 Drunk Elephant 的收購是今年最大的美容交易之一，僅次於去年 L’Occitane 與 Elemis 達成的9億美元交易。

 

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A post shared by Drunk Elephant (@drunkelephant) on Sep 24, 2019 at 12:01pm PDT

昨日 Tiffany Masterson 在 Instagram 發帖宣布這個消息：「我們找到一個尊重我的視野和品牌形象，並願意讓我們保持現狀的人，我感到非常興奮。」Masterson 一直以顧客為先的銷售策略經營品牌，創造出貼心、了解用家需要的 Drunk Elephant。所以當消費者在揣測品牌方向、成分、各式各樣疑慮的同時，她表示非常明白，並保證所有配方、價錢，以及各個方面也不會改變；她仍然處於同一個角色，整個團隊依然會與她一同工作。

 

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So…some great news! I’ve decided to partner with Shiseido. I couldn’t be more excited that we’ve found someone who respects my vision and the brand identity and is willing to let us stay who we are. Shiseido is a really beautiful company with a beautiful culture. I know what you’re wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. I want to reassure you. The formulations won’t be changing. I’ll remain in my same role. My same incredible and lovable entire team will stay with me. If it wasn’t announced, you wouldn’t be able to tell the difference; that’s our main goal. Our prices will not be increased. And, we’ll remain cruelty-free. I wouldn’t have signed on for this unless both parties could agree. Fortunately, we wanted the same things; we share like values. I feel so honored to join this global powerhouse. The best part in my opinion is that we’ll be able to act more quickly to accomplish a few things that you all have told us are very important to you and are also important to us: 1. Attain sustainability across the brand. 2. Get to the markets who have been requesting the products. 3. Share our philosophy in a louder way, spreading awareness so that we can hopefully help more people reconnect with their skin all over the world. 4. Ignite our anti-bullying campaign on a bigger stage. We are feeling excited and positive and a little overwhelmed (in a great way)! As always feel free to ask any questions you may have or share any concerns. 💚 Finally, we’d like to celebrate by sending out a cozy token of our gratitude to some of our followers. This community has been the most loving, kind, supportive, inquisitive and lovely community I could ever have dreamt of and I will be forever grateful! Please share below something you’ve loved about Drunk Elephant, and that you agree should never change! We’ll choose 100 and notify you on the DM. With love and gratitude 💚💚💚TM

A post shared by Drunk Elephant (@drunkelephant) on Oct 7, 2019 at 11:36pm PDT

至於網友最擔心的是資生堂並非無動物測試品牌，而且旗下大部分品牌也有在中國銷售，會否令 Drunk Elephant 作出轉變？品牌解釋道 Drunk Elephant 依舊不會作任何動物測試，而中國唯一銷售點就是香港 Sephora，而香港並沒有動物測試法例。至於中國將會以電子商務銷售，與中國內陸的銷售註冊過程並不一樣，並指出他們現在及將來不會在中國擁有實體店。