化妝是一種心情,PRODUCT SHOT 也是。有時買東西,除了查功效,也會看它帶著/出的感覺。美國西岸美妝品牌 ILIA BEAUTY, 從有機原物料、活性植物成分及鮮豔色彩出發,主打 CLEAN BEAUTY 及安全無負擔的護膚、彩妝產品。第一次認識這品牌,是它在 IG 上賣的廣告。通常看見有「贊助」字眼便會 SKIP,但那次卻被吸引到按進品牌的主頁。
該怎麼說 ILIA 的感覺呢?首先從照片上你會知道它是主要賣化妝品的,然後慢慢被其細膩的 ART SENSE 吸引到,最後會開始好奇背後的創作團隊是什麼人。如同產品標榜簡單有效的賣點,所有的宣傳圖也來得簡潔直接,營造了一種率性的氣氛。買東西、化什麼妝,不如感覺行先。
![](https://www.mings.hk/wp-content/uploads/2022/05/279828845_470955668120123_5824625796802627730_n/ilia-beauty-clean-beauty.jpeg)
COLOR BLOCK LIPSTICK
![](https://www.mings.hk/wp-content/uploads/2022/05/279452734_1239506233247491_5277262833762471899_n/ilia-beauty-clean-beauty.jpeg)
BALMY TINT HYDRATING LIP BALM
![](https://www.mings.hk/wp-content/uploads/2022/05/278849804_111100051457734_194047224017527817_n/ilia-beauty-clean-beauty.jpeg)
LIMITLESS LASH MASCARA
![](https://www.mings.hk/wp-content/uploads/2022/05/273634263_626945711695020_7451924936313833806_n/ilia-beauty-clean-beauty.jpeg)
TRUE SKIN SERUM FOUNDATION
![](https://www.mings.hk/wp-content/uploads/2022/05/271693021_906414616725910_5679454201990712439_n/ilia-beauty-clean-beauty.jpeg)
LIP WRAP REVIVING BALM TEXTURE
![](https://www.mings.hk/wp-content/uploads/2022/05/272470095_3225709787658908_3302034146139118042_n/ilia-beauty-clean-beauty.jpeg)
LIP WRAP REVIVING BALM
![](https://www.mings.hk/wp-content/uploads/2022/05/254874152_601803464594620_4628765606545734352_n/ilia-beauty-clean-beauty.jpeg)
BALMY TINT SHADE
![](https://www.mings.hk/wp-content/uploads/2022/05/245948946_4798641043493898_3363848457210575000_n/ilia-beauty-clean-beauty.jpeg)
SUPER SERUM SKIN TINT SPF 40
![](https://www.mings.hk/wp-content/uploads/2022/05/195316791_306563204298030_5708511356791391192_n/ilia-beauty-clean-beauty.jpeg)
BALMY TINT SHADE
![](https://www.mings.hk/wp-content/uploads/2022/05/234763086_444010156619955_8054100642838307135_n/ilia-beauty-clean-beauty.jpeg)
BALMY TINT HYDRATING LIP BALM
![](https://www.mings.hk/wp-content/uploads/2022/05/279318241_1121111735130984_5463964661127343927_n/ilia-beauty-clean-beauty.jpeg)
LIP WRAP REVIVING BALM
![](https://www.mings.hk/wp-content/uploads/2022/05/272228285_300738258559848_2495898924272993356_n/ilia-beauty-clean-beauty.jpeg)
MULTI-STICK
MAKEUP IS A MOOD.
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