為慶祝新年到來,BALENCIAGA 發佈「巴黎是家」廣告大片,創作靈感源於 BALENCIAGA 中文名稱「巴黎世家」的諧音「巴黎是家」,這一諧音出現於國內各大社交網路,而品牌通過趣味文字遊戲為此系列賦予新的含義。
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巴黎是家
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巴黎是家
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這波諧音浪潮啟發了本次廣告大片的創作,廣告片取景於舒適自在的家庭居所,一眾品牌好友身著靈感來自DOODLES塗鴉風格的手繪標識印花長袖T恤、連帽衫、牛仔外套,搭配LE CAGOLE手袋。BALENCIAGA「巴黎是家」廣告大片通過寶麗來拍攝並以即影即有照片形式呈現,重溫佳節期間為好友定格的美好瞬間,別具心思。
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